How to Spot Greenwashing

Students learn how marketing tactics are used to trick customers into thinking a product is more environmentally friendly than it really is.

Greta Thunberg has called the fashion industry out for greenwashing, but what is it?

An increasing number of fashion brands are advertising their products as being eco-friendly, in an effort to promote their awareness of their industry’s role in climate change. Branding something as eco-friendly, sustainable, vegan, or green does not mean that it always is. Greenwashing falls into the space between labelling something as good for the environment, and it actually being good for the environment. 

How do we figure out which companies are greenwashing and which are really trying their best? In this workshop, students will learn what greenwashing is, why fashion brands are using it in their marketing, and how they can both spot it - and avoid it.

Teachers: The workshop can be done either in its entirety (approx. 60 min) or can be broken down into sections.

PLEASE NOTE:

THIS WAS PREVIOUSLY A LIVE FACILITATED ONLINE WORKSHOP, AND IS NOW A RECORDED SESSION SO TEACHERS CAN DELIVER IN THEIR OWN TIME. 

Upon purchase, teachers will receive login details to access the recording, the student workbook and a lesson plan for either grades 4-8 or high school.

All prices shown are USD. Your card will be charged in USD.

Canadian price conversion is approximately: CAD$56.50 ($50 + HST)